The G&A Difference

The G&A Difference. Our goal is to build lasting relationships. We are a locally owned and operated full-service insurance agency. Our team of experts has been providing quality customer service and insurance to individuals and businesses for more than 35 years. Focusing on Personal, Commercial and Specialty insurance, we work closely with our customers to assess needs and find the most efficient way to meet their needs.


Headquartered in New Hampshire’s picturesque Seacoast region, G&A Insurance was formed in April 2011 by the owner and President Jeff Gray. Staffed with a team of highly-experienced agency professionals, G&A is committed to taking the time to understand customers’ circumstances and offering them optimal, cost-effective insurance solutions. G&A specializes in crafting custom-built policies – from personal lines such as home and auto insurance to commercial and specialty insurance. We represent a select group of financially sound and stable insurance companies that share our commitment. Our Partners. Like us, these companies are committed to providing customer service in a professional, customer-focused manner.


  • Serve our customers with courtesy and professionalism, using our deep and varied experience to meet each individual and business need.
  • Provide optimal cost-effective coverage
  • Continue to grow as insurance professionals ensuring our clients are given the most up-to-date information to make good decisions


Jeff Gray is the President and founder of G&A Insurance. With more than 15 years’ experience, he is well versed in all aspects of the insurance business from risk assessment and coverage development to loss prevention and life safety issues. Jeff grew up in the seacoast area, attended Berwick Academy and graduated from the University of New Hampshire. After college Jeff worked for the Dallas Stars as a Director of Hockey in their Plano, Texas facility before returning home to the family run insurance agency, The Richardson Group. While working for the Richardson Group and subsequently Wells Fargo Special Risks, Jeff worked as an Account Executive and Loss Control Specialist.



John Gray is the Senior Vice President of G&A Insurance. He joined his son, Jeff Gray, at the agency in 2014 and together they have built a substantial book of business in the Commercial, Rink, and Health Club areas. John brings his passion for hockey (he played in college and professionally), a personal approach to customer service, as well as more than 30 years of experience in the specialty insurance areato his role. John was the original founder of The Richardson Group, a commercial agency specializing in program insurancewhich he later sold to Wells Fargo. Along with his law firm, John pioneered an innovative approach to risk management and loss control, that continues to be the standard in the rink business today.



Bobby Gray is an account executive at G&A Insurance where he specializes in Commercial Insurance. Born and raised in Hampton NH, he attended middle school at Cardigan Mountain School in Canaan, NH and high school at Brewster Academy in Wolfeboro, NH where he played varsity ice hockey and lacrosse. Bobby attended the University of New Hampshire where he graduated with a B.S. in Recreation Management and Policy. A member of UNH’s nationally ranked Men’s Club Lacrosse team, Bobby has always excelled at competitive sports.

He put his passion for sport to work when he was offered an internship by the Dallas Stars of the National Hockey League in Plano, TX. Bobby was later hired full-time as the Assistant to the Director of Amateur Hockey Development for the Stars.

In early 2020, Bobby decided to return to New Hampshire, where he received his Property and Casualty insurance license and joined the G&A Insurance team.

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